The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

Consumer behaviour and health decision-making encompass the interplay of cognitive, emotional and social factors that drive individuals’ choices regarding diet, exercise, preventive measures and ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Consumers navigating digital marketplaces encounter a surfeit of product choices, user reviews, personalised recommendations and interface cues that can impede clear judgement. This environment ...

Over the past few years, the field of artificial intelligence (AI) has witnessed numerous breakthroughs. One such remarkable milestone was the development and adoption of chatbots and conversational ...

Decisions shouldn’t happen in a vacuum — or in a black box. But for modern decision-makers, adjusting the decision-making process to incorporate new information sources and technologies can be as ...

The ways in which humans can be triggered into making irrational decisions are many and varied. Investors make higher bids for stocks when the sun is shining. If you add paper packaging to a product ...

Emergent large language models (LLMs) such as OpenAI’s ChatGPT (particularly its latest iteration, GPT-4), Claude AI and Gemini have demonstrated limited decision-making. In this article, we’ll ...

I recently gave a keynote address at Cornell University about how to better ensure the success of the decisions we make. I began by polling the audience of about 2,000 people to gauge whether they ...