While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Who, exactly, is a consumer? Before we understand the psychological factors driving consumers' buying behavior, it is important that we understand who consumers are. Consumers can be a single consumer ...

Description: An interdisciplinary survey of consumer behavior theory focused on psychological, sociological, and cultural influences on consumer choice and use of products and services. Topics include ...

As a consumer behavior professor, I’m a zealous believer that every professional (and aspiring professional), regardless of career track or concentration, should study consumer behavior. Not yet a ...

Accounting procedures may baffle you, and legal statutes may daze you, but if you're like many small-business owners, the one facet of your business that you can comprehend and that sustains your ...

https://doi.org/10.5325/transportationj.58.2.0101 • https://www.jstor.org/stable/10.5325/transportationj.58.2.0101 Copy URL Abstract Firms are increasingly ...