The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...

Paradoxical tensions among consumers are making their behavior unpredictable and baffling many sellers, according to a report released Monday by a global strategy and management consulting firm.

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. And while the timeframe is still fuzzy, ...