Consumer price perception and behaviour dynamics encompass the cognitive, emotional and contextual factors that shape how individuals interpret and respond to price information. Central to this field ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

In digital environments consumers evaluate services on multiple value dimensions—functional utility, emotional resonance and social influence—balancing perceived benefits against monetary and ...

The Consumer Behavior Lab is run by Dr. Rebecca Chae and Dr. Rafay Siddiqui in the Marketing Department. There are a number of ongoing projects related to time perception, goals and motivation, the ...

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...

DISQO’s latest Consumer Trends Report reveals how consumers are thinking about purchases, advertising and the world in 2025 Los Angeles-based DISQO recently released its second annual Consumer Trends ...

(Oil & Gas 360) By Greg Barnett, MBA – For decades, the conventional economic narrative held that rising gasoline prices act as a direct tax on consumers, reducing discretionary spending and slowing ...