It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have ...

Co-authored by Lily Johns of the University of Michigan In 2023, 61 percent of adults reported taking prescription medications, with more than one-quarter of those respondents taking four or more.

Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology ...

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Over the past few years, marketers have taken note of some significant changes in how consumers behave when making purchasing decisions. These shifts, driven by factors such as technological advances ...

Are advertisers now experiencing upside potential or downside risk? A new report from S&P Global Ratings finds that advertisers are indeed holding back on spending as they continue to anticipate a ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

We’ve all heard the stat — more shopping searches now start on sites like Amazon or TikTok than on traditional search engines. While the truth is a bit more nuanced, one thing is crystal clear — the ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

this is text 3 The targeting of Internet advertising based on an individual’s browsing behavior has come under increasing attack by privacy advocates who argue practices such as behavioral tracking ...