The Viral Bird Theory and Collective Human Influence Keep reading on The WiC Project Lifestyle Blog & Miriam's Boutique: Home ...

In a marketplace echoing with an excess of choice, the whisper of the crowd often becomes the deciding voice. This voice, an invisible conductor of consumer behavior, is what we recognize as social ...

While 'peer pressure' is often linked to experiences of children or teenagers, researchers say young adults continue to succumb to similar pressures of social conformity in everyday situations. The ...

Stories about conformity are all over the news these days. Why would several police officers go along with the actions of a fellow officer who was killing a man in broad daylight while bystanders ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Cult leaders employ a myriad of tactics to warp the beliefs and emotions of ...