Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

Texas Tech Athletics will return to its “Double T” logo from 1963-99 with a modernized look beginning in the 2026-27 academic year, the university announced Tuesday. Image courtesy of Texas Tech ...

Texas Tech Athletics has announced a rebrand, introducing a modernized “flat T” logo set to debut in the 2026-27 academic year, provoking an outpouring of mixed opinions. The new design, a departure ...

There's a new look coming for the Red Raiders. Texas Tech's athletic department unveiled a new logo on Tuesday, featuring a new spin on the university's Double T logo. Alas, the bevel has been leveled ...

The flat Double T is returning to Texas Tech athletics. So is the rearing Masked Rider. The call by many fans of Texas Tech football and other sports to "level the bevel" will come to fruition in 2026 ...

Texas Tech unveiled new logos and plans to gradually replace all of its old logos over the next few months. The university says the new red and white Double T logo is more modern and will help take ...

When Texas Tech revealed its new Double T logo on Tuesday, the internet showed mixed reactions. From the outside looking in, many non-Texas Tech fans saw the de-beveling of the Double T as a downgrade ...

Add Yahoo as a preferred source to see more of our stories on Google. Texas Tech's Jones AT&T Stadium already has the flattened Double-T logo displayed prominently on the field. (John E. Moore ...