Being good at what you do is awesome, but what if the competition is better? To hold your own against tough competition, you need a clear idea of how your company compares to theirs. A competitive ...

CPM, or the CPM Matrix, stands for Competitive Profile Matrix and is a powerful strategic analysis tool. CPM allows business owners, stockholders and other interested parties to see the strengths and ...

A chart that compares your product or service to your competitor(s) A competitive matrix is an analysis tool that helps you establish your company’s competitive advantage. It provides an easy-to-read ...