When developing a pricing strategy for your organization, getting the foundational steps right can make the difference between long-term profitability and constant margin pressure. As a leader, you’re ...

Competitive intelligence skills are crucial for e-commerce businesses. While collecting and analyzing data is important, monitoring your competitors and their actions can provide a wealth of ...

The recent wave of aggressive pricing cuts by Tesla is spreading throughout the entire electric vehicle industry worldwide, causing a fundamental re-think of how to approach the market, and how to ...

Prior to 2024, Home Depot had a competitive price-matching strategy that went toe-to-toe with Menards' 11% rebate. The program gave customers a chance to submit their eligible purchases online for a ...

Kimberly-Clark Corporation's KMB brand investment strategy is evolving as a bedrock of its competitive positioning, supporting management’s ambition to build an industry-leading personal care ...