Pricing is a major element of your company's marketing strategy. It affects your product's positioning, influences the best ways to promote your product and corresponds to the product features you can ...

Effective pricing can make or break a business. Selling a well-established product at a similar price to competitors is an option for small retailers who want to draw customers to their businesses.

In my experience, small and medium-sized businesses too often tend to focus on the benefits of what they perceive as value and how to price their products or services lower than their competition.

Forbes contributors publish independent expert analyses and insights. Brooke Crothers covers and reviews electric vehicles and autonomy. Tesla is not giving any ground on Model Y leases in May while ...

Sean Ross is a strategic adviser at 1031x.com, Investopedia contributor, and the founder and manager of Free Lances Ltd. Robert Kelly is managing director of XTS Energy LLC, and has more than three ...

Buying a home in a competitive market can feel like stepping into an intense battlefield, where multiple offers, quick decisions and strategic planning determine the winner. When demand is high and ...

Cola's competitive landscape with Porter's Five Forces, analyzing new entrants, rivals, and market power in the beverage ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...