Defining your competitive strategy should be fun. It takes analysis, strategy and creativity — and when you succeed it feels great. I’ve been thinking a lot about competition. My cousin Emily launched ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on competitive positioning in the telecom industry. Currently, ...

Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...

Kevin Leo is the Principal Partner of Acceleventi and is a renowned Innovation, Strategy and Positioning Speaker and Venture Investor. In the highly competitive environment of modern business, many ...

Sedulo Group celebrates its 20 year anniversary, marking two decades of delivering intelligence, insights, and competitive strategy to global organizations ...

Kimberly-Clark Corporation's KMB brand investment strategy is evolving as a bedrock of its competitive positioning, supporting management’s ambition to build an industry-leading personal care ...

When the subject is the relative positioning of competitors across the market landscape, leadership is interested, engaged, and more than willing to debate. Over the years, I've developed several ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on common mistakes to avoid in your product positioning ...

Chicago, Feb. 02, 2026 (GLOBE NEWSWIRE) -- As competition intensifies across the cloud and software-as-a-service (SaaS) landscape, companies are increasingly leveraging Competitive Intelligence (CI) ...

Product positioning is a major element of a thorough marketing plan and strategy. It involves developing and communicating the distinct attributes your product provides to targeted customers. Without ...