Defining your competitive strategy should be fun. It takes analysis, strategy and creativity — and when you succeed it feels great. I’ve been thinking a lot about competition. My cousin Emily launched ...

Competitive forces affect strategy because your competitors react to the strategic actions you take in the marketplace, and your company has to react to their strategic moves. You have to make sure ...

Competitive forces are elements from outside the company that threaten its standing in the marketplace. Analyzing competitive forces requires more digging than simply trying to determine what new ...

Competitive intelligence skills are crucial for e-commerce businesses. While collecting and analyzing data is important, monitoring your competitors and their actions can provide a wealth of ...

Opinions expressed by Entrepreneur contributors are their own. As a small or medium-sized business owner, you’re always looking for fresh and creative ways to reach your target audience. Navigating ...

Annelle Barnett of Marketing Mob speaks to new hiring strategies in today's competitive market for marketing talent. Photo credit: Jason Seagle for AgencySparks[/caption] Building a customer-centric ...

Today's marketers have more tools, technology, and data than ever before, with sophisticated strategies in place to build lasting customer relationships. This is according to the State of Marketing ...

The global pandemic challenged many businesses and pushed digitization to a brand-new level. And though most industries offline were in catastrophic decline, online was all about growth. The US (and ...

ATLANTA--(BUSINESS WIRE)--Comcast has announced the appointment of Javier Garcia as Senior Vice President of Competitive Marketing and Strategy at its Central Division Headquarters in Atlanta, Georgia ...

The Changing Landscape of Asset Management Marketi... The Changing Landscape of Asset Management Marketing The Role of the Client Journey in Asset Management Marketing Future Trends in Asset ...

High-growth accounting firms spend 2.1% of revenue on marketing—double what slower-growing firms invest—but small firms can compete with strategic approaches that don’t require massive budgets. Four ...