WPP operates in the cyclical and highly competitive advertising industry. WPP performance deteriorates when there's a downturn, illustrated by the company performance during the pandemic and the ...

MediaRadar today announced a major expansion of its intelligence suite, introducing the first comprehensive market-level view of the advertising ecosystem purpose-built for media owners. In an ...

Ron R. Browning is the CEO of Intellibright, a leading Austin-based digital marketing agency and multi-year winner of the Inc. 5000 award. Every year, digital marketing undergoes a momentous shift in ...

Competitive advertising is back, with three major restaurant chains having recently debuted campaigns using direct or thinly veiled comparisons between their own brand offerings and those of rivals.

Learn how to use smart marketing tools and AI to optimize online advertising and maximize ad spend in today’s competitive landscape. The question is, why are some still hesitant to adjust their ...

Reddit RDDT operates a community-driven social media platform with more than 100,000 active subreddits, generating over 90% of its revenue through digital advertising. RDDT reported first-quarter ...

On April 17, a federal court handed down its decision in the Department of Justice’s lawsuit targeting Google’s ad tech, which are a suite of advertising products and services that provide thousands ...

Kenya has a comprehensive set of national and international legislative frameworks that have a direct influence on the regulation of competitive advertising. The High Court recently dismissed Unilever ...

The High Court recently dismissed Unilever’s appeal against a Standards Appeal Council decision, denying it the right to continue using the terms “10X cavity fighting” in its Pepsodent toothpaste ...