Reviewing competitor ads is an essential part of ad text creation or QA for any marketer. And after locating the ads, it is key to have a systematic approach to analyzing them. For paid search, this ...

NEW YORK, November 03, 2025--(BUSINESS WIRE)--System1 today introduced Test Your Ad Competitive Edge, the world’s largest open creative effectiveness database of more than 100,000 ads that gives ...

Looking to help a brand break into a competitive vertical? You’ll need a creative paid media strategy to gain a foothold in the market while maximizing budget efficiency. Running paid search ads in ...

Discover what an Ads Library reveals about your competitors, including ad strategies, targeting patterns, messaging trends, ...

Ad verification and measurement provider Integral Ad Science went public Wednesday after filing an S-1 with the Securities and Exchange Commission earlier this month. The New York-based company began ...

Standard Media Index (SMI) -- which for many has become the default syndicated database on competitive ad spending and intelligence -- has been sold to private equity firm GTCR, and will become part ...

Interpublic Group IPG narrow economic moat ratings. The consolidated nature of the industry and high switching costs of severing the agency relationship for clients contribute to a solid competitive ...

Nisha Gopalan is a former Senior Overnight Assignment Editor for Investopedia News. She is an award-winning financial journalist who has worked in London, where she is currently based, and Hong Kong.

The Senate and the House should shift their focus toward what lifts up, not drives down, transformative tech (Photo by Robert Alexander/Getty Images) So now, operating in the top tier of the highly ...

With the control of the Senate on the line and Election Day nearing, Republican and Democratic groups and candidates are starting to pump greater sums of cash into key battleground states. The ...