Lis Anderson is founder and director at PR consultancy AMBITIOUS. An experienced agency MD with 25 years in the communications industry. Stakeholder engagement is integral to the success and growth of ...

When everyone can access procedural understanding on demand, communication must evolve beyond knowledge transfer alone.

Understanding your audience is the first step to effective communication. Different individuals or groups may have distinct needs, preferences, and communication styles. Tailor your message to ...

Integrated communication campaigns are a critical tool in the marketing toolbox that target specific audiences across a blend of paid media, earned media, and social media . They can drive sales, ...

Too many businesses and agencies are unwilling to change from a linear, top-down business model that will increasingly produce diminishing returns. Too many businesses and agencies are unwilling to ...

While debate over COVID-19 guidelines and vaccine development has raised skeptics' eyebrows and undermined confidence, a West Virginia University associate professor says that communication is ...

I recently spoke with Oren Jay Sofer, who teaches Buddhist meditation, mindfulness, and Nonviolent Communication internationally. A member of the Spirit Rock Teachers Council, he holds a Columbia ...