Advertising is the broad and direct communication that introduces your brand to the public, educates about your products and services, prompts people with an interest to take action and provides ...

Join the RIT School of Communication to hear from graduate and undergraduate students who are presenting their research at the annual Student Research in Communication Conference. On Thursday, April 2 ...

An advertising strategy is a plan to reach and persuade a customer to buy a product or a service. The basic elements of the plan are 1) the product itself and its advantages, 2) the customer and his ...

Ever wonder if marketing vs advertising are one and the same? Spoiler alert: They’re not. Here’s why successful companies have strategic plans for both. So what’s what? By definition, marketing is the ...

Source: Morningstar. Data as of Dec. 21, 2023. We wouldn’t be surprised to see a slowdown in digital ad spending growth in 2024. The industry will start to lap recent improvements in measurement ...

In a few days from now, the recent directive issued by the Central Bank of Nigeria (CBN) on advertising and promotional ...

Public Relations comes with its advantages and disadvantages. One limitation is that you can't entirely control the content, timing, or guarantee message delivery. Nevertheless, PR's most significant ...

Major: Communication and Media Studies Courses required for major: 12 Capstone requirement: CMS 400 or 440 Minor: Communication and Media Studies The major in Communication and Media Studies with a ...