Our current color theory has been wrong for 100 years, and getting it right could have huge implications for electronics, textiles, paints, and even the planet, as a new model could save millions of ...

If you cross the street with the light, check the sky before taking an umbrella, and add the right amount of cream to your coffee, you’re making decisions based on information derived from your own ...

When I learned about colors in grade school everything started with red, yellow, and blue and getting fancier colors was easy. I mixed some blue into my yellow to get green, or into red to get purple, ...