Nature comes in a variety of striking colors, but all that beauty didn't evolve for our enjoyment. Conspicuous colors tend to be signals, often helping animals woo mates or warn predators. Yet the ...

A recent study has illuminated the evolutionary journey of color vision in animals, revealing a surprising timeline: animals developed the ability to see colors around 500 million years ago—well ...

The nonvenomous Arizona mountain kingsnake, which resembles a venomous coral snake, has a survival advantage by warning off would-be predators that avoid colorful coral snakes. Colors are widely used ...

Octopuses can flip from mottled rock to smooth sand in less time than it takes a human to blink, yet their eyes carry only a ...

The novel tech should allow scientists and filmmakers to produce videos that accurately represent the colors seen by animals such as bees for the first time. Reading time 3 minutes Scientists say they ...

Dogs inspire an enormous amount of curiosity about how they interpret the world, and their vision remains one of the most misunderstood areas of canine science. The common belief that dogs see only in ...

In the dark, vivid colors seem to fade to gray and they're hard to tell apart. Why is that? When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. If ...

Many animals have color preferences. For example, some advertising research has suggested that humans are attracted to the color red. Suppose, then, that you were a dog toy manufacturer and you wanted ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. The rainbow may be due for an update. A new, high-tech method for ...

Researchers have developed new contact lenses that enable vision in the near-infrared range, and they could restore color perception to people with color blindness. When you purchase through links on ...