The team behind the 6P Color platform is bridging the gap between what consumers see in stores—like at Best Buy—and what they ...

Billions of Apple devices are used in the world daily, and it’s important for their quality to be consistent. Graduating color science master’s student Andrea Avendano Martinez will be helping do just ...

Dr. Mark Lindsay was 5 years old when he first learned that tree trunks were brown. "Up until that point, I believed leaves and trunks were all green. Just lighter and darker shades," Mark said. Mark ...

Think about the colors of the world around you—the blue of a cloudless sky, the green of a new leaf, the blazing red of a tulip’s petals. We see these colors because of the way our eyes work. But what ...

Is your green my green? Probably not. What appears as pure green to me is likely to look a bit yellowish or bluish to you. This is because visual systems vary from person to person. Moreover, an ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. The rainbow may be due for an update. A new, high-tech method for ...

The average human eye can see as many as 10 million variations in color, according to some estimates, from purest gray to laser green. Now scientists say they’ve broken out of that familiar range and ...

An estimated 300 million people worldwide are color-blind. This typically means they can't distinguish certain shades of color, they struggle to tell how bright colors are or, more rarely, they can't ...