Pantone’s new AI-powered Palette Generator uses decades of color research to create custom palettes. A test run on New York City’s mayoral candidates reveals how the tool interprets campaign energy.

Each year, since the turn of the millennium, word arrives from on high: Pantone, the self-described world's authority on color, announces its Color of the Year. On Thursday, Pantone declared "Mocha ...

Ahead of Pantone’s December 4 announcement of its 27th Color of the Year, explore the complete history of selections that have shaped design trends and reflected our collective mood. Pantone will ...

Woke white women have been melting down over Pantone revealing its annual Color of the Year is a shade of white — with some raging that the choice is tone-deaf and is proof that the “whitewashing of ...

Almost 15 years ago, the way I looked at the world changed. Literally. I was playing Peggle, a popular puzzle video game about shooting balls at colored pegs when I realized I had a problem: The green ...