Pantone’s new AI-powered Palette Generator uses decades of color research to create custom palettes. A test run on New York City’s mayoral candidates reveals how the tool interprets campaign energy.

Each year, since the turn of the millennium, word arrives from on high: Pantone, the self-described world's authority on color, announces its Color of the Year. On Thursday, Pantone declared "Mocha ...

Ahead of Pantone’s December 4 announcement of its 27th Color of the Year, explore the complete history of selections that have shaped design trends and reflected our collective mood. Pantone will ...

Pantone has chosen its 2026 Color of the Year, and depending on how you look at it, it could be colorless — or the reflection of every color. The "color?" White. Cloud Dancer (PANTONE 11-4201) to be ...

Almost 15 years ago, the way I looked at the world changed. Literally. I was playing Peggle, a popular puzzle video game about shooting balls at colored pegs when I realized I had a problem: The green ...