When it comes to men’s favorite car colors, orange is the new red, a new study suggests. Orange was the overwhelming favorite for men in 2014, while women showed a strong preference for gold-colored ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through the links below." Color preferences shift over time and are attributed to personal meanings. Blue is a top choice for ...

PHILADELPHIA, May 26, 2021 /PRNewswire/ — Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, released its Automotive Color Preferences 2021 Consumer Survey aimed at ...

A research team led by Professor Shigeki Nakauchi of Toyohashi University of Technology conducted an experimental study of the color composition preferences of 31,353 participants, for a total of ...

The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing. The reason: Most of today's conversations on colors and persuasion ...

Yellow or pink flowers? The green or blue sweater? From cars to furniture to iPods, we make decisions about color all the time. Now, scientists are starting to figure out why we like the hues we do.

Pinterest can be an inspiring place for home decorating. But unless you have five Gs to spend on that one particular chaise lounge, its utility can end in the daydream. When you wake, you’re standing ...

Walk into any children's clothing store and you'll see it immediately: the great divide. Blues, greens, reds, and blacks flood the boys' section, while pink and purple dominate the girls' area. But is ...

MEXICO CITY, June 25, 2020 /PRNewswire/ -- Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, today announced the results of its second annual National Automotive Color ...