Have you ever argued with someone over the color of an object? If you remember the viral debate about what color a certain dress was, it turns out, there's actual science behind why everyone was right ...

This story is part of a series on the current progression in Regenerative Medicine. This piece is part of a series dedicated to the eye and improvements in restoring vision. In 1999, I defined ...

There’s more to color than meets the eye. Top brands leverage color theory — the science of how different colors mix, match and contrast — to shape our emotional responses and persuade us to trust ...

Color Theory is a fundamental area of study that explores how colors interact with each other and the effects they have on the viewer. It is essential for artists, designers, and anyone involved in ...

Scientists at the University of California, Berkeley have developed a technology that can directly stimulate individual photoreceptor cells in the human retina, allowing people to perceive colors that ...

Marketers across all professions know they have a tiny window of time — often a fraction of a second — to snag their audience's attention. Just think of all the ads you encounter daily, most of which ...