Have you ever argued with someone over the color of an object? If you remember the viral debate about what color a certain dress was, it turns out, there's actual science behind why everyone was right ...

This story is part of a series on the current progression in Regenerative Medicine. This piece is part of a series dedicated to the eye and improvements in restoring vision. In 1999, I defined ...

There’s more to color than meets the eye. Top brands leverage color theory — the science of how different colors mix, match and contrast — to shape our emotional responses and persuade us to trust ...

Color Theory is a fundamental area of study that explores how colors interact with each other and the effects they have on the viewer. It is essential for artists, designers, and anyone involved in ...

The question of whether colors like 'red' and 'blue' appear the same to different people has long been debated in the philosophy and science of human perception. A study published on September 8, 2025 ...

Marketers across all professions know they have a tiny window of time — often a fraction of a second — to snag their audience's attention. Just think of all the ads you encounter daily, most of which ...

First there was “the dress,” then there was the sneakers, now there’s a debate over the color blue. If you’ve ever argued with a friend over whether something is blue or green, you’re not alone. A new ...

Think back to your grade school art classes when you first discovered the color wheel. It was all about learning the primary colors, mixing and matching them to create different tones, and making a ...

How many changes have you done to your interior space during this past year? Whether it was a change of furniture layout, repainting the walls, adding more light fixtures or perhaps even removing them ...