There is a fascinating brain reaction known as the McCollough Effect which is like side-loading malicious code through your eyeballs. Although this looks and smells like an optical illusion, the ...

A red traffic light makes us stop. Thanks to their color, we immediately spot ripe cherries on a tree. The color red is attributed a signaling and warning effect. But is this also reflected in the ...

The rapid shift from light to dark causes a drastic shift in the way our eyes view colors, something that typically happens gradually. The Purkinje effect will abruptly cause red shades to look darker ...