Make the most of this '80s phenomenon that’s taking over social media Color analysis helps identify the clothing and makeup shades that best complement your skin, hair, and eye color. Understanding ...

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Have you ever tried on an item of clothing and immediately put it in the "no" pile, but couldn't quite figure out why. Well, its color might be to blame. Color and style consultant Julia Dobkine, aka ...

Consumers can visit a designated microsite and upload a selfie to get matched with a curated Pinterest board and discover makeup that complements their features. E.l.f. is making it easier for ...

Amanda Smith is a freelance journalist and writer. She reports on culture, society, human interest and technology. Her stories hold a mirror to society, reflecting both its malaise and its beauty.

Seasonal color analysis is a technique that categorizes individuals into seasonal color palettes based on the tone of their skin, hair, and eyes. This method helps users identify which shades enhance ...

e.l.f. cosmetics launched a new tool called color e.l.f.nalysis that matches each user with a color palette that caters to their complexion. Each color palette has a corresponding Pinterest board with ...

Before Zaya Ganbaatar opened Àme Color Studio, Evanston’s first color analysis consultation site, she had already worked extensively in the beauty industry as a makeup artist for Dior. Personal color ...

Seasonal color analysis is making a comeback, driven by TikTok and a push for personalized fashion. Experts like Kirsten ...

Mother Nature knows what she’s doing. There is a season for everything, even your coloring. Molly Kozlarek is clearly an autumn. The redheaded hairstylist, seated in front of a full-length mirror in ...

Tatum Schwerin, a Dallas-based mom of three, calls herself the "Color Analysis Queen" for a reason. She's making it her mission to help women across the country find the best colors to incorporate ...

With new seasons comes the time to refresh your wardrobe, which sometimes means opting for brighter colors, but how do you know what colors look best on you? With new seasons comes the time to refresh ...