The financial landscape in college athletics is evolving rapidly, for better or worse. Perhaps the most recent example is how much school athletic programs are now worth. CNBC senior sports reporter ...

The most valuable franchises in North America's major pro sports leagues are well-documented. But, as private equity firms aim to enter college sports, what would valuations of the top athletic ...

CNBC ranks the 75 most valuable college athletic programs. The programs are worth a combined $51.22 billion, 13% more than the top 75 in last year's rankings. Earlier this month the University of Utah ...

For the 2025-26 school year, all student athletes at The Ohio State University, University of Florida and University of Georgia will receive a customized card granting them free Chipotle for the ...

While success pays in the valuation of college athletic programs, short term success doesn't always pay. Neither Miami nor its apparent CFP title game foe Indiana (comfortably leading in the second ...