Everyone wants a brighter, whiter smile, right? As a society, we’re constantly bombarded with images of celebrities, models and politicians with perfect, photo-ready teeth, which in turn makes us want ...

Visiting a dentist for a professional teeth whitening treatment isn't always in the cards — sometimes it doesn't fit within your busy schedule or budget. But there are plenty of at-home alternatives ...

Luckily, I’m happy to report that the reviews are true — it really did brighten my smile overnight. It’s not perfect, but it works, and it works fast. Here’s what plenty of other reviewers and I like ...

Perfect, Colgate debut AR-powered teeth whitening experience Both companies have joined forces on a tooth whitening algorithm that showcases the Colgate Optic White Overnight Teeth Whitening Pen ...

The new tooth-whitening algorithm allows shoppers to simulate the results of Colgate’s Optic White Overnight Teeth Whitening Pen in seconds. NEW YORK--(BUSINESS WIRE)--Perfect Corp., the leading ...

Coffee, wine, orange juice — all delicious, yet all can also make your teeth duller than you’d like. While professional whitening treatments can turn back the clock on your smile, they can also cost ...

There are plenty of things to smile about, one of which is that Amazon Prime Day is still going strong. The online retailer's massive annual sale is a chance to save across multiple categories, ...

Spring is a good time to practice some self-care while focusing on your beauty routines — including teeth whitening. If you're looking for more reasons to smile this spring, why not start with ...

Leighton Davies-Smith has built his life around the lowly pen. As a PhD electrochemist, he’s had a four-decade career formulating inks, refining nibs, and designing the tubular handheld devices that ...

New Delhi: Colgate-Palmolive (India) has unveiled its latest campaign, “Cavity-Proof,” under the Colgate Strong Teeth brand. The campaign focuses on how much Indian mothers trust the brand to keep ...

Healthcare devices that hook up to your smartphone are a big part of CES these days, and the oral care market is certainly in on the trend. Oral-B already announced its latest high-end toothbrush, and ...

If you don’t want to deal with strips, pens, or lights, Crest’s Whitening Emulsions Kit is the best of both worlds: easy-to-use and effective. It only requires a whitening gel and an applicator, so ...