The Super Bowl is the ultimate platform for advertisers to get their products to the masses. While some others are toting big name celebrities, the toothpaste company Colgate have gone a decidedly ...

The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

To launch its Keep manual toothbrush, Colgate-Palmolive used Eye Square's new Ad to Cart tool for real-time ad testing to see what mobile ads are most effective in encouraging shoppers to add the ...

If you’ve ever brushed your teeth, you’re probably familiar with the Colgate brand, which is why it’s kind of surprising that this year will be the first time they have ever advertised in the coveted ...

But the fact that Colgate is a Patriot League school has left many in the Fordham community fretting over the future of the athletics program. According to several sources, Jeff Gray, the vice ...

A global consumer packaged-goods giant and specialty automotive company have very different digital aspirations. For toothpaste brand Colgate-Palmolive Co., its target demographic is everyone. “How ...