Most sales reps think cold email is broken. "Nobody reads cold emails anymore," they say. "Email is dead." They're wrong. What's broken isn't the channel — it's the approach. Apollo.io analyzed ...

If 2023 was the year sales teams adopted generative AI, then 2024 is the year of repercussions. It was only a few months ago that generative AI in the form of ChatGPT celebrated its first birthday, ...

Yes, warm intros are the best way to approach investors and should ideally be your Plan A. But what if you can’t get one of those? As I’ve discussed in the past, cold emails can work well, too, and ...

Andrew Yeung is a former Meta and Google employee known for his extensive tech network. He says sending cold emails weekly expanded his network and secured high-profile job opportunities. His cold ...

If I could give one piece of advice to job seekers, it’s this: Stop mass-submitting résumés. Start sending thoughtful cold emails. It’s your differentiator. A lot of people are looking for a job right ...

For college students and young professionals looking to get their foot in the door of their target industry, a cold email is often the first step. It's a task that is often daunting, though — ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Most businesses are in near-constant pursuit of more leads ...

Andrew Dunn has scaled 450+ companies over 10 years and writes about marketing, systems and scaling small businesses into big ones. Let me take you back to a few years ago when cold email was already ...

B2B inboxes have never been louder. But cold email done right still cuts through the noise faster than almost any other channel. The difference between messages that get ignored and those that ...

A call to action (CTA) is what you would like your cold email recipient to do next. Your email recipients need guidance. The value propositions in your email may be supported by a memorable brand ...