Believe it or not, cold calling can be an exciting part of your job. Throughout my career, on my way to the C-Suite, I was asked more than once to turn around sales teams I might lovingly call the Bad ...

Like any other marketing strategy, cold calling isn’t perfect for every situation. But when executed properly, it can be a powerful way to scale your advisory business. “There’s something to be said ...

In an era dominated by chatbots, automated sequences and AI-generated copy, an unlikely contender is reclaiming its throne in B2B sales: the humble telephone. Cold calling, once dismissed as archaic ...

Cold calling usually isn’t a part of what real estate agents look forward to, but it still works if you do it right. Picking up the phone and having a direct conversation is one of the quickest ways ...

Your goal should be to eliminate “cold calling” from your vocabulary and replace it with your preferred term. Like public speaking, most people put cold calling in the category of items they abhor. I ...