The Oechsli Institute’s 2014 Financial Advisor Social Media research found that LinkedIn is a powerful marketing tool when a personal introduction isn’t possible. The following is an excerpt from The ...

Cold calling isn’t dead, it’s just evolved. While digital channels dominate modern sales conversations, picking up the phone to start a relationship with a prospect who’s never heard of you remains ...

Confidence is the key to cold calling success, and that confidence comes from being uncomfortable. That’s the word from Katelynn Blackburn, founder of Diligence Agencies, where she provides financial ...

If you knew me in school, you know this already. I was the kid who got you in trouble for talking too much. I was always making friends with everyone. Teachers did not love it, but it came naturally ...

You know the rep. Cold calling is intimidating and hard. Unless it isn’t. How can you and I reshape how we feel about cold calling and use it as an expandable tool to grow our sales?The real ...

It happens every day of the week and on Sundays in the radio business. Local radio sales reps talk themselves out of cold calling. It’s not your fault. Cold calling is hard. See. There I go. Talking ...

One of the most awkward and unnatural activities we face in our professional lives is the dreaded "cold call." I remember the first time I had to do it. I was fresh out of college — a junior sales ...

In far too many of my classes, I see students shopping for a new outfit, playing an intense game of Catan or watching their favorite shows. Even if you are doing the readings and acing the homeworks, ...

Cold outreach is still one of the most effective ways to build relationships, but success today comes down to personalization, brevity and leading with value rather than spam. Cold outreach is simply ...