After a major backlash in 2024, Coke and the L.A. studio it hired have produced a new synthetic spot they believe viewers will like a lot more; "The craftsmanship is ten times better." Will they? By ...

Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. Everything about artificial intelligence tends to move at warp ...

In the summer of 1985, NASA, the Reagan White House and seven talented astronauts were wrangled into an orbital battle over soft-drink supremacy. In the summer of 1985, NASA, the Reagan White House ...

A Coca-Cola fan favorite is making a permanent comeback after it was discontinued, according to reports — and it’s leaving some soda lovers to celebrate while others are hoping different classics will ...

Coca-Cola Nigeria has relaunched its “Share a Coke” campaign, an initiative aimed at reigniting the culture of connection, community, and shared moments among Nigerians through an innovative ...

Would you give up soda? Well, a group of Diet Coke- and Coca-Cola-obsessed USA TODAY journalists decided to try. I have been drinking Coca-Cola for as long as I can remember. I've tried to quit ...

Most of us know how refreshing and satisfying a Coke can be. Whether it’s poured over ice on a hot summer day, is accompanying a burger and fries at lunch or is sipped alongside a tub of buttery ...

Coca-Cola Consolidated leverages its exclusive Coca-Cola partnership and elite brand to drive strong pricing power and consistent revenue growth, even amid volume declines. The company boasts a ...

Once upon a time, there was just Coca-Cola. If you wanted one without sugar, there was Tab – a saccharine, bitter, low-calorie option in a pink can. Then came Diet Coke, Coca-Cola Zero, not to mention ...

Coca-Cola Consolidated, Inc. returned to sales volume growth in Q3 after a previous boycott-related hiccup in early 2025 in the Coca-Cola brand. The forward outlook remains healthy with Coca-Cola's ...