Modes of Dissonance Reduction Cognitive dissonance research has identified numerous ways that people caught in this uncomfortable situation can try to reduce the discomfort (McGrath, 2017). Many of ...

In the end, for me what cognitive dissonance theory most usefully teaches us is that there are defaults at play into which we may have little insight and yet which may shape a lot about what we do and ...

Cognitive dissonance is a psychological term that describes the discomfort you feel when your beliefs don’t line up with your actions. Or it could refer to the tension of holding two conflicting ...