MOST OF US have experienced conflicting beliefs at one time or another. For instance, you know that drinking too much alcohol is bad for your health, but you pour yourself a second glass of wine ...

Cognitive dissonance emerges when consumers experience a clash between their beliefs or expectations and their purchasing decisions or outcomes. Originating from social psychology, the concept has ...

We like having consistency in our worlds. It makes sense - to be the best people we can be, we like having predictability. Otherwise we would be spending our time weathering crises more than attending ...

In 1934, an 8.0-magnitude earthquake hit eastern India, killing thousands and devastating several cities. Curiously, in areas that were spared the worst destruction, stories soon spread that an even ...

I have been struck in several recent conversations by how clever our minds are at deceiving us, warping reality to fit our preconceived notions of what kind of people we believe ourselves to be. These ...

This post was updated March 1 at 8:32 p.m. When was the last time you procrastinated? Are you doing it right now? For many college students, procrastination is one of the most common examples of ...