In 2020, I wrote an article about the influence of cognitive biases on content marketers' professional success. There was a paradox: While marketers knew about all the unconscious errors in mental ...

Our hunter-gatherer ancestors are huddled around a campfire when they suddenly hear the nearby bushes rustling. They have two options: investigate if the movement was caused by small prey such as a ...

Cognitive biases can have a negative impact on an investor’s ability to make rational decisions, potentially derailing their investment goals. These mental shortcuts and distortions that we make ...

When you come across articles about human decision-making, whether in the popular press or scientific literature, the probability is high that the expression "cognitive bias" is likely to be used. In ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...

This is the second post in a series on cognitive biases. A cognitive bias is a mental shortcut or heuristic intended to spare us time, effort, or discomfort—often while reinforcing our self-image or ...

Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs face many external challenges in their work, but some of the most treacherous obstacles they may encounter are the tricks ...

We all have cognitive biases — ways in which our thinking can be flawed, skewed, or driven by emotion rather than logic. Our cognitive biases serve a purpose: They develop out of a need to sort ...