Lawyers strive for fairness and justice in every case they handle. However, the behavioral science research shows that human reasoning in legal contexts is inherently flawed and vulnerable to both ...

Election years are a ripe opportunity for behavioral mistakes. There seems to be a lot at stake given the potentially huge change coming around the corner. Uncertainty hangs in the air, taking up all ...

Discover how understanding cognitive biases lead to market inefficiencies, enabling investors to make smarter decisions.

Cognitive biases can have a negative impact on an investor’s ability to make rational decisions, potentially derailing their investment goals. These mental shortcuts and distortions that we make ...

The conventional wisdom in classical economics is that we humans are “rational actors” who, by our nature, make decisions and behave in ways that maximize advantage and utility and minimize risk and ...

David Chapman is COB of 919 Marketing, a national content marketing firm with a track record of turning emerging brands into market leaders. In the world of franchise sales, understanding how ...

Cognitive biases are not inherently generational; that is to say, people of one generation aren’t implicitly more likely to experience a cognitive bias than another. This is because cognitive biases ...

Delve into the role of safety technology in tackling cognitive and confirmation biases, uncovering often overlooked workplace risks and fostering a proactive approach to ensuring a safer work ...