George Strait is one of the most well-known country musicians of all time. He’s sold more than 120-million records in his five decades of making music and is known for hits like “Amarillo by Morning”, ...

In the spirits world, the concept of rarity is one that has not been solely within the purview whiskey for some time now. Tequila has become a strong contender in the limited-edition game as well, as ...

Country legend George Strait may not be playing at Stagecoach this year but he’ll be there in spirit — literally — as the singer’s Código 1530 has been announced as the official tequila sponsor of ...

Pernod Ricard (Paris:RI) announces today the signing of an agreement for the acquisition of a majority shareholding of Código 1530 Tequila, a range of Ultra-Premium and Prestige tequila. This new ...

Country legend George Strait is talking tequila for his latest release -- a limited-edition Double Barrel: Rosa-Reposado expression for his popular Código 1530 Tequila brand. By Tim Chan If you ...

French wine-and-spirits major Pernod Ricard has moved to bolster its presence in Tequila, taking a majority stake in the Código 1530 brand. The deal, announced yesterday (17 October), strengthens the ...

NEW YORK, April 7, 2025 /PRNewswire/ -- Código 1530 - the award-winning tequila made from a recipe and process that's been perfected over generations, co-founded by the King of Country himself - marks ...

On the heels of a successful soft launch in a handful of markets last fall, boutique tequila maker Código 1530 is now in the midst of a nationwide rollout of its extra-añejo, Origen. As the marketing ...

Codigo 1530 is a tequila brand already marked by a few defining factors—country star George Strait is an investor along with a former Crocs CEO, NFL coach and NHL player; and the aged expressions are ...

Pernod Ricard USA chose the San-Francisco-based Argonaut agency as its creative AOR for Código 1530 tequila brand. The brand was founded in 2016 by George Strait, Ron Snyder and Federico Vaughan. In ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. This article is more than 4 years old. Lucky Brand and ...

PARIS--(BUSINESS WIRE)--Regulatory News: Press Release – Paris, 17 October 2022 Pernod Ricard (Paris:RI) announces today the signing of an agreement for the acquisition of a majority shareholding of ...