The Coca-Cola logo doesn't need much introduction. The Coca-Cola Company and its flagship fizzy beverage possess one of the best-known brand identities in the world, with its red and white colours and ...

When it comes to soft drinks, different brands and flavors are easy to identify and tell apart. Each brand is associated with specific colors, design elements, fonts, mascots, and even bottle shapes ...

Bardo and Olga Cuellar from Humble, Texas, broke the Guinness World Records title for the largest Coca-Cola memorabilia collection with 7,099 items.

This story is part of the Iconic Brands series, a USA TODAY network project showcasing the companies and brands that helped shape the nation's identity, economy and culture. The series celebrates ...