Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...

With so much progress made virtualizing servers, many observers say it’s time to turn our attention to the desktop. But is it better to use client-side or server-side hypervisors? Hypervisors have, at ...

Client-side or server-side? Ask five streaming ad tech experts, and you’ll get six opinions. In this clip from Streaming Media NYC, Streaming Media’s Nadine Krefetz asks execs from Roku, Paramount, ...

Popular JavaScript frameworks like Angular, Ember and React have fueled enthusiasm for applications that perform most of their rendering on the client-side. Sadly, the power and benefits of ...

Since Google Plus and a few other cutting-edge websites now render entirely on the client, let's review why server-side rendering is desirable at all. Server-side rendering means when the browser ...

Community driven content discussing all aspects of software development from DevOps to design patterns. Client-side rendering technologies like React and Angular use the processor on the client device ...

Faster webpage loading times play a big part in user experience and SEO, with page load speed a key determining factor for Google’s algorithm. A front-end web developer must decide the best way to ...

Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...

Like it or not, service-oriented architecture (SOA) is a hot topic, and SOAP-based Web services have emerged as the most common implementation of SOA. But, as James Governor put it, “SOA reality ...