Customer journey mapping is not new. In fact, it’s commonly used in consumer marketing. But despite its tremendous benefits, it has not been widely adopted in professional services. You see, customer ...

LONDON--(BUSINESS WIRE)--The COVID-19 pandemic caused major challenges in the CPG market, including the disruption of global sourcing. With major countries such as China and the US stopping global ...

Credit bureaus in India have sought permission to use Aadhaar number for client mapping, aiming to enhance the accuracy and efficiency of credit reporting systems. A detailed presentation in this ...