Honolulu: The American Civil Liberties Union of Hawai‘i Foundation (“ACLU”) has filed an amicus curiae brief (also known as a “friend of the court” brief) in United States District Court supporting ...

Sharing in the alarm of 83 law firms that signed onto an amicus brief this week, the Association of Corporate Counsel has filed its own brief seeking to uphold attorney-client privilege protections ...

Amid the expanding role of in-house counsel within organizations, the Association of Corporate Counsel (ACC) has filed an amicus brief in the U.S. Supreme Court to protect attorney-client privilege in ...

In this guest post, Zac Martin (pictured below), a senior planner at Ogilvy Melbourne, gives hissage advice on writing a brilliant and not-so brilliant brief… Two clichés I hear often from agencies ...

A good brief needs to sharply define the 'objective', the 'audience', and why should they get influenced, or motivated, to choose me (proposition). Advertisment There are meetings, and then there are ...

Forbes contributors publish independent expert analyses and insights. I write on creativity in marketing. The Association of National Advertisers just released a study on Agency/Client relationships ...

Marketers and agencies agree a strong, clear and well-prepared brief makes the perfect launchpad for successful campaigns that will stand the test of time. But why is it so hard to get right? A huge ...

Spending hours on market research, competitor analysis, and comparing color palettes to develop a creative brief may sound extraneous, especially for smaller organizations. But although compiling a ...

I have found some striking parallels between writing instructions for ChatGPT and writing a good brief, including the question, ‘Why don’t we have six fingers?’ I’m not talking about using artificial ...