Jim is a content writer, blogger, and communications consultant. He has worked both agency-side and in-house for tech and marketing brands such as Dixons Stores Group, 3M and Perforce Software. Don’t ...

A click-to-call button for sponsored tweets is currently in beta testing, it is believed, which will allow members of the public to speak to someone regarding ads. The aim of the direct response ...

Telmetrics, known for call tracking on click-to-call advertising, has added a feature that allows marketers to attribute calls to specific social media advertisements to measure return on investments, ...