Authority Engine, the category-defining firm behind AI Authority Engineering, announces the launch of its AI Ads Engine, an autonomous ...

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), ...

European consumers much prefer to engage with ads on mobile and tablet devices than on their PCs, despite the fact that businesses allocate a higher spend to desktop display advertising, research has ...

More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...

Prof. Aleks Farseev is an Entrepreneur, Professor, Keynote Speaker, and the CEO of SoMonitor.ai, a generative AI Competitor Analysis Suite. Let's dive into the evolution of social media advertising ...

In February, we covered how Google's AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data. Danny ...

A Position 1 ranking only matters if your result resonates with users and earns clicks. That’s why optimizing your click-through rate (CTR) is just as crucial as climbing the search results. By ...

The folks at Seer put together a study looking at how the click-through rates of the Google organic and paid search results are impacted by having AI Overviews on the page. And the short answer is, AI ...