We're all accustomed to seeing notices on websites advising that we must “click here to accept these terms and conditions,” but we rarely to stop and think about what those provisions mean. In most ...

You’ve got a great website. It converts visitors to buyers better than any of your competitors. And you’ve done your SEO work as well. Your landing pages rank well in the SERPs (search engine results ...

Windows: Sometimes you have more windows on your screen than you can deal with at once, and even with a good window manager, things can get tough. Peek Through makes any window temporarily transparent ...

Kathleen Lucente is the CEO and Founder of Red Fan Communications, a strategic communications and advisory firm for dynamic B2B tech brands. From agency roles to Fortune 500 marketing leadership to ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers.

Your emails are being read, but how do you convince people to navigate to your site? Here are 11 tips to improve your email newsletter click-through rates. To find out, we asked a group of ...

In this installment of Ask The PPC, we’ll tackle the question: What can I do to improve my CTR? Click-through rate (CTR) is the amount of clicks achieved off of impressions secured. Improving CTR ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...