New York, New York / Syndication Cloud / January 23, 2026 / Zeca Media The AI search revolution continues. Recent data ...

PPC is getting tougher – and it’s not just because of competition. Click-through rates are falling, costs are rising, and once-steady campaigns are harder to keep profitable. The real shift is ...

Google is constantly making changes to its search rankings, but not all updates are equal. Every few months, the company bundles up changes into a larger “core update.” These updates make rapid and ...

For a long time, marketers have chased clicks. These digital interactions are used to interpret intent and behavior, with the ultimate aim of understanding us in order to sell to us better. But now ...

More searches end without a click. Learn what zero-click searches are, why they’re rising, and how to optimize content to stay visible in a no-click world. Zero-click searches occur when users get ...

As search engines become more crowded with answers, snippets and AI summaries, more people are finishing their journey without ever clicking a link. That shift changes how you need to run paid search ...

Since search engines started sending traffic to websites, the balanced relationship has always served both parties. Publishers allowed search engines to crawl and index and in return search engines ...

Search marketer Michael Bonfils recently discussed how AI is disrupting search marketing and shared insights into what he feels is an appropriate response to one of the most difficult search ...

Consumer behavior shift. AI-powered search changes how people find and interact with information, and it moves search away from static links to conversational results. Brand visibility challenge.

Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ...

Almost a year after its first announcement, Microsoft is finally releasing its controversial Recall feature on Copilot+ PCs to general availability. It's part of a launch that will also include a ...