Most Google earnings report show how the cost-per-click, the amount an advertiser pays when someone clicks on their search ads, have been getting less expensive. But most of those earnings have shown ...

CPC (cost per click) is a common term used in paid advertising. It is also sometimes referred to as “pay-per-click.” This comprehensive guide will dive into the basics of CPC, why it’s important, and ...

Consumers say the main reasons they click on paid-search ads are that the units directly answer their search queries and the ads mention familiar brands, according to recent research from Clutch. The ...

Chuck Leblo is the founder and Chief Strategist at Interact One. His focus is on strategy, optimization and problem-solving. Digital marketing is constantly evolving, and businesses need to keep up ...

WASHINGTON, Dec. 13, 2018 /PRNewswire/ -- Three-fourths of people (75%) say paid search ads make it easier to find the information they search for on a website or search engine, according to a new ...

Most surveys find that consumers aren’t aware of the difference between ads and organic listings in search results. But what about the consumers that are aware and acknowledge clicking on ads? What ...

Internet marketers facing higher advertising fees on search networks are becoming increasingly concerned about a form of online fraud that was thought to have been contained years ago. The practice, ...

The SEC issued an investor alert Tuesday warning of the dangers of “paid-to-click” scams perpetrated by fraudsters on the internet. According to the SEC, online paid-to-click programs often promise to ...

With more search conducted on mobile, all the senior executives at Google must be asking themselves that same question, and another broader one: How can the company monetize search across platforms?

“I think marketers are probably in a mixed position today vs. three years ago, depending on their sector,” Rand Fishkin, SparkToro founder and author of a recent analysis on Google clickstream data, ...