Most independent rappers don’t fail because the music is bad. They fail because they don’t understand the first 24 hours. Spotify’s Release Radar isn’t automatic, and it isn’t luck.

“I wanna be a streamer one day too. I heard They pay better than rap.” This was a message platinum-selling rapper Polo G posted on his Instagram Stories back in January. The post included a ...

Rap in 2025 was all about experimentation. From the year’s first runaway hit, NBA player-turned-musician Gelo’s single “Tweaker,” to the maximalist ecclesiastics of Playboi Carti’s Music, or even in ...

There’s a raw energy in the air—a palpable, jittery anticipation as the old guard of hip-hop production gets tossed aside by the relentless force of technological innovation and cultural upheaval.

LOS ANGELES -- Stories are a lifeline for hip-hop legend Moses "Shyne" Barrow. "Words can be destructive, words can give life," he said. "All of us are connected. We experience highs and lows, we ...