Efforts to regulate Google aren’t making a dent. And, the pandemic may have resulted in greater overall search volume, but zero-click searches may rise even further as people become more mobile.
Learn how Generative Engine Optimization gets your business recommended by ChatGPT. A 5-step framework to appear in AI ...
Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...
Most surveys find that consumers aren’t aware of the difference between ads and organic listings in search results. But what about the consumers that are aware and acknowledge clicking on ads? What ...
Authority Engine, the category-defining firm behind AI Authority Engineering, announces the launch of its AI Ads Engine, an autonomous ...
Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks - and search is no exception. But to truly understand how Google ...
On August 13, 2019, Rand Fishkin — CEO of SparkToro, founder of Moz — published a blog post that stated, “Less than Half of Google Searches Now Result in a Click.” Fishkin summed up the findings as ...
Google’s John Mueller revealed that more weight is given to pages in search results based on how many clicks it takes to get to them from a site’s home page versus the URL structure. This topic came ...
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