Regionally, average CTRs for standard banner ads were highest in Latin America (0.25%) and lowest in Australia/New Zealand (0.08%). The North American average of 0.14% was slightly below the global ...

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...